Pardon the Interruption

May 17, 2018

Pardon the Interruption

In order for someone to choose you to do business with, you will need to interrupt them.

Other than acute pain brought on by fear, loss, or anger people are not searching out ways to make changes in their business relationships. Inertia gives the incumbent advantages in nearly all professional sales channels.

Your interruptions should be thought out, educational, value-highlighted, multi-pronged and ultimately emotional. The narrow logic-based buyer is a unicorn. People buy with emotion and support their decision with data.

So now you know and accept you're going to interrupt someone. Do it willingly and give first, educate, and discover what moves them to act.


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